Let’s be real, email marketing is a must for online businesses in 2020.
If you have an online business and you’re not taking advantage of email marketing, you’re leaving money on the table. If you’d like to learn how to start, check out this article.
Email marketing allows you to track your stats, write more quality emails and build a lasting relationship with your leads and convert them into customers. And the best part is…
There are services available that allow you to automate those marketing email workflows.
How cool is that? Most email marketing services are pretty cheap too if you’re just starting out, more on that later…
“But Dan, why do I need it?” you ask. Well think of it this way, when most of your website visitors leave, they’re not coming back because they’re usually looking for something specific. If you have an email list they can opt-in for, you can send them regular content updates to keep them engaged in your super-valuable content, which will increase the chance of converting them from leads into customers.
So what makes a good email marketing service? A good email marketing service should allow you to send out bulk emails to your lists whist still being personalised to the recipient and you should also be able to track stats such as open rate, click rate, bounce rate and engagement level.
More importantly, you should be able to set up automated email workflows quickly and easily (that don’t go to the junk folder) so we can all get back to the more important stuff.
When it comes to email marketing services, we’re pretty spoilt for choice, which is why I’ve decided to list my favourite services for email marketing in 2020, so let’s crack into it!
The Top Email Marketing Services For Online Businesses In 2020
GetResponse is probably the most popular email marketing service because it’s so easy to use and comes with some extra features like a landing page builder and a complete webinar marketing solution.
It makes building your email flows super easy by using a drag and drop builder to drag messages into your workflow and connecting them together. It allows you to add tags and score your contacts based on engagements with other emails and allows you to use a bunch of conditions (email opened, link clicked etc) to determine which emails get sent to which contacts so you can design your emails specifically for contacts that meet those conditions.
GetResponse’s landing page builder allows you to create responsive, high-converting landing pages and makes it super easy to link your opt-in form to one of your lists.
They have a pretty extensive help section with guides and tutorials and also offer 24 hour live chat support if you ever get stuck.
If you’re a small or medium sized online business, GetResponse provide the best bang for your buck in terms of features on this list – so it’s worth taking a look.
Click here to get started with your GetResponse 30-day free trial.
AWeber has been around for a while and is also one of the most popular email marketing services around today.
It comes with a drag and drop workflow builder and a huge selection of done-for-you templates for you to choose from and has a load of integration options including ClickFunnels, Leadpages and Thrive Leads. You can also split test emails which makes it easy to find out which email coverts the best.
You can create your email flows based on conditions (similar to GetResponse) which allow you to split your contacts into different segments easily and it comes with in-depth statistics such as open rate, click rate and deliverability rate.
Another cool feature of this service is that it lets you create email opt-in forms that you can embed onto your website.
They also have a big list of guides on their site that help you with improving your email marketing campaign which will be hugely beneficial to beginners.
Click here to get started with your AWeber 30-day free trial.
ActiveCampaign is a bit more of a heavyweight solution compared the the previous two. While you can still use a drag and drop builder to build your email workflow and tag your contacts, you can also segment them based on interests, engagements with your website and previous buying history to create an even more personalised email to send out to your contacts.
One of ActiveCampaign’s biggest selling points is its automation features. You can trigger automated email campaigns, automated segmentation, follow up emails after sales, automated this, automated that…you get the idea.
There is also an inbuilt CRM system that integrates seamlessly with contact data which allows for super dynamic email content using social data and previous buying history.
Another plus is the multi-channel marketing ActiveCampaign supports. You can send SMS messages, control how Facebook ads are displayed to customers and even display personalised notifications on your website based on any contact information you have on your contacts.
Click here to get started with your ActiveCampaign 14-day free trial.
ConvertKit is an email marketing service aimed at bloggers, authors and other content creators. It was built primarily with ease of use in mind and comes with easy WordPress integration for bloggers and pre made email opt-in forms that you can embed into your website.
ConvertKit uses a tag-based system for contacts which allows you to easily segment contacts and send more personal emails to them. Subscribers with low engagement with your emails are automatically tagged as “cold” so you can specifically target them to boost engagement.
You can also build landing pages and custom opt-in forms to embed into your website using a wide array of templates already made for you.
ConvertKit can integrate with a number different website builders, webinar services and lead capture services such as Squarespace, Leadpages and Thrive Leads.
They provide a 24/7 live chat and email support service just in case you run into any issues or have any questions. They also have an extensive knowledge base with video tutorials you can refer to.
Click here to get started with you ConvertKit 15-day free trial.
If you’re a blogger, video creator or any other kind of creator then I’d recommend you go for ConvertKit because of it’s opt-in forms that are easily embedded into any website/article and because of it’s integration options with website builders.
If you’re a small-medium sized online business that needs an extensive CRM system then you should check out ActiveCampaign. Its CRM system seamlessly integrates with contacts allowing for personal emails and also has a bunch of automation features.
If you’re a beginner that is just getting into email marketing, you should check out GetResponse because of how simple it is to get the hang of, it has a longer free trial than most of it’s alternatives and they provide a wide range of features for a very competitive price.