GetResponse Review 2020 – Best Email Marketing Service Provider?

GetResponse is widely recognised as one of the easiest-to-use email marketing platforms available in the industry. With over 15 years of experience, GetResponse servers customers in more than 180 countries and offers a complete suite of simple-yet-powerful solutions, scaled and customised for small and large businesses.

With over 350,000 customers, GetResponse has become one of the easiest-to-use email marketing platforms for:

  • Creating automated email marketing campaigns & tracking delivery and open rates
  • Creating high-converting landing pages
  • Creating and sending newsletters out to targeted subscribers

GetResponse has also won multiple awards and has been featured in popular media outlets like Huffington Post, CNN and many others.

 

Features of GetResponse Email Marketing Service Provider

GetResponse offers all of the essential features that an email marketing service provider should offer in a very easy-to-use and beginner friendly package. That doesn’t mean that it’s not suitable for more experienced email marketers! Let’s take a look at some of the key features that GetResponse offers to it’s customers:

  • Email automation
  • Email statistics (open rate, click rate etc)
  • Ability to send out newsletters
  • Landing page builder with templates
  • Support for webinar hosting
  • Mobile optimisation
  • Advanced A/B testing
  • Importing of contacts
  • Forms & surveys
  • 24/7 support with live chat
  • 30 day free trial

Now let’s take a closer look at some of the most important features of GetResponse!

Marketing Automation

GetResponse’s marketing automation feature allows you to schedule emails to be sent out to subscribers based on different targeting parameters by using an intuitive drag & drop builder to create a workflow of emails.

This allows you to send targeted emails based on certain conditions. For example, if a potential customer opens an email but doesn’t click on any links, you can retarget that customer and send them another email a day or two later, perhaps offering them a discount or a free trial for a product.

Custom marketing automation workflows are only available on GetResponse’s Plus plan¬†or above.

Landing Page Builder

The landing page builder that GetResponse offers is one of the reasons that it stands out from the crowd because most of its competitors don’t offer this feature, meaning that you’ll have to fork out some extra cash to pay for a third party landing page builder.

Landing pages are a great marketing tool that usually generates more leads than directing a potential customer straight to a sales page. They are attractive web pages that offer value to a potential customer in return for their name and email address, allowing you to send them target emails which will often lead to increased sales.

GetResponse offers a wide array of attractive landing page templates for you to choose from and also allows you to build one from scratch.

getresponse review

A/B testing of landing pages is also supported, which should help you decide which landing page is the better one to use and gets more conversions.

Since the landing page functionality is relatively new, there are still improvements to be made. Editing landing pages feels very clunky and you’ll usually have to create multiple versions of your landing page for mobile.

The landing page builder is available for all of GetResponse’s pricing plans.

Analytics

GetResponse provides real-time email marketing statistics, allowing you to track your potential customer’s activity and optimise your email marketing campaign accordingly. Here’s a list of some of the useful metrics and reporting features that GetResponse provides:

  • Open rate
  • Click rate
  • Unsubscribe rates
  • Side-by-side newsletter comparisons
  • Contact segmentation
  • Real email ROI (using tracking codes)
  • List growth stats

There are other email marketing service providers that offer similar reporting features, but GetResponse’s is equally as useful and fully-featured.

 

GetResponse Pricing

GetResponse has 4 different pricing plans (Basic, Plus, Professional and Enterprise), with Plus being the most popular plan and in my opinion, the best bang for your buck. At $49/month, you get everything you need to start your email marketing campaign for your small business and can always increase the list size for your chosen plan or switch to another plan altogether at any time.

getresponse review

Even if you’ve never touched email marketing before, I’d still recommend the Plus plan because the Basic plan does not allow custom email automation workflows, meaning you have to pick one of the automation workflow templates that GetResponse provides.

GetResponse is very reasonably priced compared to its close alternatives, making it one of the best email marketing service providers in the industry for beginners and small businesses looking to start building an email list.

GetResponse offers a 30-day free trial, no credit card details required.

 

Final Thoughts & Pros and Cons

GetResponse provides one of the best email marketing solutions for all sizes of businesses in the industry, all for a very competitive price. It’s a great email marketing service provider that offers features that most of it’s competitors don’t, making it a great choice for any size of business.

To summarise, here’s a list of pros and cons of using GetResponse for your email marketing needs:

GetResponse Pros

  • Great email marketing automation
  • Competitively priced
  • 18% discount when purchasing a year in advance and 30% discount when purchasing 2 years in advance
  • Great reporting features
  • Offers features that most of it’s competitors don’t (landing page builder, webinar hosting)
  • 24/7 live chat support
  • A fully-featured 30 day free trial without the need to enter card details

GetResponse Cons

  • Custom email automation workflows are not available in the Basic plan
  • The landing page builder is fiddly and could use some work
  • Email creator can feel clunky
  • Phone support has been discontinued
  • Pop-up data capture forms are not optimised for mobile

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