The most essential marketing tool you can use for affiliate marketing has got to be the email list. More than half the worlds population have an email address and many people even have multiple email addresses. That’s a lot of email addresses! That’s why I’m gonna show you how to build an email list from scratch, so you can take advantage of the power of email marketing! Email marketing is as big as it’s ever been and with the number of worldwide email users forecast to increase by 100 million every year, it’s here to stay.
Email lists can be hard to get going at first but once you know how to build an email list from scratch and you’ve built a good list, it can generate a lot of revenue automatically so if you’ve not started an email list yet, you’re leaving money on the table.
Once you’ve started your affiliate marketing website and have started posting content regularly, you’ll need to know how to build an email list from scratch so you’ll be able to communicate with your audience and let them know when you post new content on your site or if you want to promote products they might be interested in.
You have a couple of options when it comes to email list management. I use GetResponse, which is a paid service but it’s totally worth it and comes with a 30 day free trial. It also allows you to set up email automation and set up landing pages which we’ll talk more about later in this article. It’s pretty competitively priced so it’s perfect for learning how to build an email list from scratch. I’ve also heard good things about AWeber but I’ve never used this service myself.
This is a great video about getting started with GetResponse and an in-depth look at it’s features:
Once you’ve got your account set up, you’ll want to set up some automated emails to send out to your subscribers. Automation in GetResponse allows you prepare a steady flow of emails spaced out as much as you’d like. I’d recommend sending 1 email a day to keep your subscribers engaged in the content you provide.
As for the content itself, make sure it’s relevant to your niche and interesting to read. Make sure you think about what your subscribers would want to read rather than just sending spammy affiliate promotions, that will cause people to unsubscribe fast. Make sure you tell them when you post new content on your website! Constant content will keep your visitors engaged.
“Yeah okay Dan, but how am I going to get people to subscribe in the first place?!”.
Well, I’m glad you asked. First, you should create one of those landing pages I was talking about earlier and offer some free piece of valuable content. Something like a free e-book relating to your niche or a series of free training videos in return for their email address will do the trick. If you don’t have any content like that to give away, you can find some on PLR sites like IDplr and PLReBookClub, just make sure the license of the product allows you to give it away for free to build your list.
As for the landing page, I currently use Leadpages but GetResponse also has a landing page builder which I haven’t tried out yet. Leadpages has a 14 day free trial so it’s worth trying them both out and seeing which one you like best however if you’re on a budget you might just want to stick with GetResponse so your email management and landing page builder are under the same subscription. This article is a guide to Leadpages landing pages and this article is a guide to GetResponse landing pages.
Here’s what one of my landing pages looks like:
When the “Send Me the Free E-book” button is clicked, an email opt-in form pops up:
Then the email is added to my email list and an email with the free e-book is automatically sent to them.
You can link this landing page in your blog to get people to join your email list or you can drive traffic in a number of different ways depending on your budget. Free traffic sources such as social media, YouTube videos and being active on forums relating to your niche are good ways to get started. If you have a bit of money to spend, you can use Google ads, Facebook ads, Pintrest ads and solo ads from sites like Udimi (use this link for $5 off your first order). More on driving traffic coming soon in a future article so stay tuned.
And that’s really all there is to it! I hope these tips for building an email list for affiliate marketing help you get started.